Joseph (Joe) Krenn, CCM, CCE, is the CEO and General Manager of Farmington Country Club (Charlottesville, Va.), a nationally recognized, member-owned club serving more than 2,900 members with a workforce of over 500 employees and annual operating revenues exceeding $36.5 million. He has held the role since 2012 and is only the fifth GM/CEO in the club’s 98-year history.
Under Krenn’s leadership, Farmington has earned the Iconic designation within the Distinguished Clubs program and consistently ranks among the Top 40 Platinum Clubs of America, as well as one of Virginia’s leading private clubs. His tenure has been marked by disciplined governance, long-term planning, and sustained operational performance.
Krenn currently serves as Secretary-Treasurer of the Board of Directors of the Club Management Association of America (CMAA), following his installation at the 2025 World Conference and Club Business Expo in Tampa. He was first elected to the CMAA Board in 2020 and re-elected in 2023, continuing a career-long commitment to advancing the private club industry.
He began his CMAA journey in 1998 as a student member while attending Johnson & Wales University in Providence, Rhode Island, where he earned an associate degree in Recreation and Leisure Management and a bachelor’s degree in Hospitality Management. He later completed his MBA at Kennesaw State University’s Coles College of Business. Krenn earned his Certified Club Manager designation in 2006 and the Certified Chief Executive distinction in 2017. That same year, he received the James Brewer Award for Excellence in Club Management.
Krenn’s professional background includes leadership roles at several top-tier private clubs across the country, including Atlanta Athletic Club, Cherokee Town & Country Club, Ansley Golf Club, Town Club, and Carnegie Abbey Club.
Beyond club operations, Krenn is active in community and industry service. He serves on the Advisory Board of the Salvation Army of Charlottesville, where he previously served as chairman and currently leads a major capital campaign to rebuild the organization’s facility. He is also a board member of the National Leadership Academy in Denver.
In addition, Krenn recently contributed to the development of the CMAA/NCA Governance Handbook and the CMAA Capital Projects Handbook, providing practical guidance and resources for club leaders nationwide.
