A former senior buyer for The New York Times Wine Club, Williams-Sonoma Wine, The Washington Post Wine Club and Global Wine Cellars, as well as consultant to The Michael Mina Wine Club, Martin Reyes knows the ins and outs of fine wine, from crush to consumer.
Martin spent years going “off the tourist map” in the fine wine regions of the world, his wine knowledge and fluency in four languages put to good use his search for undiscovered treasures for club members.
“It was an invaluable experience, beyond cultivating a network of producers. Being there where the grapes were grown and working directly with those sources, I was able to delve into understanding how a fruit or wine from a particular terroir or vintage will ultimately reveal itself in the glass. It also gave me the insight needed to be able to relay the story to the wine lover in a meaningful way.
Those skills serve him well now, as he bird-dogs and blends the sources for Peter Paul Wines.
“The growers and producers who pour their expertise and artistry into their vineyards and wines to offer a distinct expression of terroir, in turn want to know that their product is going to be put to its best possible end use.
“Those are the people I seek out. Neither of us looking for the fastest or easiest answer necessarily, but sharing the common goals of a great wine and a fair price.
“Which is also what our customers are looking for. So that story about who grew the grapes or made the wine, why we chose to make the wine and how it will evolve is important for us to share with them. It underscores the value and adds to the pleasure of discovering and drinking a wine.”
Martin is currently at the final stage prior to becoming a Master of Wine, having passed the Tasting Exam on his first attempt in 2015—one of only four Americans to do so that year—and the Theory Exam in 2016. He is a course instructor for Diploma and Advanced professional certifications for the Wine & Spirits Education Trust, and is a Certified Sommelier and Certified Wine Educator.
In addition, Martin was recognized in the Wine Enthusiast’s “Top 40 under 40 Tastemakers in the USA,” in October 2015, is on the advisory board for a luxury winery estate in St. Helena, and serves as an expert panelist for the Wine Program at his alma mater, Stanford University.